Our ambassadors are a collective of passionate individuals from across farming, sustainability, food, creativity, and community-led projects. Each brings real-world experience, fresh ideas, and a shared belief in what Farm-Fest stands for—celebrating the land, supporting local food systems, and creating meaningful connections through music and culture. By partnering with people who actively live these values, we’re able to share authentic stories, reach new audiences, and build a festival community that extends far beyond the weekend itself.

A fifth-generation farmer from the Vale of York, Rebecca Wilson is a prominent advocate for the synergy between British agriculture and nature. Since returning to her family farm five years ago, she has focused on integrating livestock with arable systems, utilising herbal leys and cover crops to prioritise soil health and long-term sustainability.

The Wilson family farm serves as a hub for agricultural progress, playing host to the Hutchinsons North Helix demonstration site. Here, Rebecca helps oversee trials of the latest technologies and products, hosting open days to share innovative findings with the wider industry. Her leadership was nationally recognised when she was named in The Times Young Power List 2025, highlighting her role as a vital ‘custodian of the countryside’.

Rebecca is a prolific communicator, sharing her insights through public speaking, writing, and social media (@rebeccawilsonfarming). She holds several influential positions, including serving as an ambassador for the Game and Wildlife Conservation Trust (GWCT) and sitting on committees for the Country Land & Business Association (CLA) and the National Sheep Association (NSA). She is dedicated to proving that progressive farming can enhance biodiversity while delivering high-quality, nutritious food.

Charlotte Ashley is a mixed farmer based in Cumbria’s Eden Valley, whose journey into agriculture proves that passion can be found in the most unexpected places. Originally a professional in the care sector, Charlotte had never stepped foot on a farm until meeting her husband, Roy. Today, she is a leading voice for new entrants, showcasing how diverse professional backgrounds can help the farming industry thrive.

Charlotte and Roy manage a 130-head Jersey dairy herd alongside a flock of 150 mixed-breed sheep. A true advocate for agricultural technology, Charlotte utilises Lely A5 robots to manage the milking process, championing the ‘free-flow’ system for its significant animal welfare benefits. Drawing on her background in care, she has applied her expertise to the calf-rearing side of the business, maximising the potential of their high-quality, luxury Jersey milk.

Known online as @charlotteashleyfarm, Charlotte has built a powerful cross-platform presence. From TikTok and X to her long-form YouTube channel, she shares the trials and tribulations of farm life with transparency. By dispelling common myths and partnering with major industry brands like Lely and Kramp, she provides consumers and fellow farmers alike with an in-depth look at modern food production.

In addition to their individual work, Charlotte and Rebecca have teamed up to co-host the Wilson & Ashley Podcast. Operating out of a unique, custom-converted trailer that serves as a mobile studio, the duo travels to spark meaningful conversations. Their episodes bridge the gap between farmers and the general public, shedding light on the biggest opportunities and challenges facing the modern British countryside.

Bizza Walters is a fourth-generation farmer and a prominent young voice for the British countryside. Born and raised on a 500-acre mixed family farm in Warwickshire, Bizza has spent her life immersed in rural traditions, eventually turning her passion for livestock and storytelling into a dynamic and multi-faceted career.

A graduate in Applied Farm Management from the Royal Agricultural University (RAU), Bizza is a skilled shepherdess who has traveled as far as Orkney and Iceland to gain hands-on experience in remote lambing and shearing. While she remains an integral part of her family’s farm—helping to manage their 600-strong commercial flock—she has also established her own successful pedigree flock of Greyface Dartmoor and New Zealand Romney sheep.

Bizza is widely recognised for her work in the media and as a British Farming Ambassador. She was a 2022 NFU Student & Young Farmer Ambassador and recently became the host of the NFU’s Shed Talks podcast. With a strong digital presence, she uses her platform to dispel myths about the industry and provide an honest, behind-the-scenes look at the highs and lows of agricultural life. Her dedication to the sector was officially recognised when she was named the Kenilworth & District Agricultural Society (KADAS) Young Farmer of the Year in 2023.

Originally from Middlesbrough, Teesside, Lizzie proudly identifies as a townie who has carved out a remarkable career in agriculture. Despite coming from a non-farming background, she has spent the last decade challenging industry stereotypes and becoming a leading voice for bridging the gap between urban communities and the countryside.

Lizzie is the creator and host of the popular podcast Second Nature. Through her engaging social media presence and mainstream media appearances, she uses her platform of over 30,000 followers to showcase that anyone—regardless of their upbringing—can find a home in the agricultural sector. Whether she is sharing her greenhouse projects or lending a hand on a friend’s dairy farm during the summer, Lizzie makes farming accessible and relatable.

Beyond the microphone, Lizzie is a dedicated advocate for mental health and education. As a proactive ambassador for the Yellow Wellies charity, she speaks openly about her own journey with OCD and anxiety to support others in the rural community. Her commitment to the next generation is further reflected in her work with NFU Education, where she creates video content to help schoolchildren discover the origins of their food.

Lizzie’s mission is to foster a diverse and inclusive future for farming. By highlighting sustainable practices—such as using sheep wool to enhance soil health—and promoting food literacy, she inspires people from all walks of life to appreciate the land and consider a career in the field.

Hailing from a beef and sheep farm on the Isle of Arran, Wallace Currie’s career is defined by a passion for rural education and global storytelling. His roots at the foot of an island volcano instilled in him a lifelong appreciation for the land and the communities that care for it.

Wallace’s academic career began at SRUC, lecturing on livestock systems and business management. He later took his expertise to China, lecturing at Qingdao Agricultural University. This international experience solidified his belief in the importance of making agriculture relatable and accessible to global audiences.

A prolific communicator, Wallace has interviewed over 450 guests through his podcasting work, providing a platform for honest, unfiltered conversations across the rural sector. His ability to bridge the gap between farmers and the public has made him a leading voice in modern agricultural media.

As a Nuffield Scholar, Wallace’s study, ‘Slamming Doors Open’, focused on creating clearer pathways into agriculture through education and youth engagement. A former leader and current board member of the Scottish Association of Young Farmers Clubs (SAYFC), he is dedicated to ensuring the industry is a diverse, welcoming, and inspiring place for the next generation.

Damian Barson is a first-generation farmer who proved it is never too late to follow a dream. After a highly successful 30-year career as a renowned dog trainer and behaviourist, Damian made the bold leap into agriculture at the age of 50. Since launching Tessleymoor Farm in 2021, he has become an inspiring figure for ‘new entrants’ and a vocal advocate for the British farming community.

Starting with no prior agricultural background or inherited land, Damian began his journey with a small flock of sheep to manage the ground used for his dog training business. His passion quickly grew, leading him to relocate from Lancashire to a 70-acre hill farm in the heart of the North Yorkshire Moors National Park. Today, he manages a diverse range of livestock, including a flock of nearly 200 Swaledale and English Mule ewes, alongside Highland cattle and rare-breed goats.

Damian is known for blending his expertise in canine behavior with his new life on the land. He famously made headlines for purchasing a record-breaking Border Collie puppy, Skye, to join his working pack. His transition into farming was recognised on a national level when he was named a finalist for the Against the Odds category at the 2023 British Farming Awards and won the Farm24 Leading the Field award in 2025.

Beyond the daily demands of the farm, Damian is committed to supporting the rural community. Having entered the industry during a period of significant global and economic change, he is open about the challenges of isolation and the importance of mental health. As a 2026 Great British Farm-Fest Ambassador, Damian uses his platform to share the highs and lows of farm life, encouraging others to pursue their passions regardless of their age or starting point.

Ben Aveling is a mixed farmer from Northamptonshire whose journey into agriculture was anything but conventional. Originally from a non-farming background, Ben’s life changed when he met his future wife; one visit to her family’s farm was all it took for him to get hooked on the land.

Today, Ben manages a diverse portfolio at the family farm, balancing traditional arable work and livestock management with a bold approach to diversification. While he admits that nothing quite beats his first love—the tractors—his real passion lies in evolving the family business.

In recent years, Ben has become a prominent digital voice for the industry. Ben spends much of his time shouting from the rooftops to build vital bridges between producers and consumers. By blending traditional farming with modern digital storytelling, Ben has created a vibrant, forward-thinking business that keeps the public connected to the heart of British agriculture.

Mike Wilkins is a fourth-generation Wiltshire farmer who captured the nation’s heart as a finalist on the 15th series of The Great British Bake Off. Known for his homely and wholesome style, Mike brings a unique perspective to the kitchen, rooted deeply in the British countryside.

Farming is in Mike’s DNA. He works on his family’s 2,000-acre arable farm, Nolands, which has been in the Wilkins family since 1937. Alongside his sister, Mike has introduced a menagerie of native rare-breed livestock to the holding, including British White cattle and Oxford Sandy & Black pigs.

Beyond the family gates, Mike is a prominent figure in the agricultural industry. A graduate of the Royal Agricultural University, he named a National Farmers Union (NFU) Ambassador in 2022. His dedication to the sector was further recognised when he was shortlisted for Young Farmer of the Year at the 2024 National Arable and Grassland Awards.

George and Will Tomlinson are the driving forces behind Rossett Park Farming, a 1,500-acre organic dairy operation near Wrexham. As the fifth generation to work the family land, the brothers are blending decades of agricultural heritage with a modern, sustainable vision for the future.

Since returning to the farm after university, George and Will have focused on self-sufficiency and environmental stewardship. The farm, which converted to organic production over 20 years ago, supports a 600-strong dairy herd and produces its own organic combi crops for feed. The brothers are pioneers in on-farm renewable energy, utilising an anaerobic digestion (AD) plant and solar panels that power the farm and hundreds of local homes. George’s award-winning work in calf health—significantly reducing antibiotic use—underscores their commitment to high animal welfare and long-term productivity.

The brothers are passionate about connecting the public with the reality of modern farming. Their popular social media presence provides a transparent look at life on a working dairy farm. They have further opened their gates through the ‘Tail Trail’, a popular two-mile educational dog walking route.

For Cara, the countryside is more than a backdrop; it is a lifelong passion that has shaped her values and sense of belonging. From her first time in the saddle at age five to her childhood spent devouring farming stories, Cara has always felt a deep pull toward the land. While her professional path led her into the classroom, she has seamlessly blended her career with her love for rural life.

As a dedicated teacher, Cara views her role as a vital link between the classroom and the countryside. She considers it both a privilege and a responsibility to educate the next generation on the importance of environmental stewardship and rural respect. By nurturing an understanding of the landscape in her students, she is helping to secure a future where the countryside is valued and protected.

Cara is an active participant in traditional country pursuits, constantly seeking new ways to experience the landscape. In 2024, she achieved a personal milestone by taking up trial hunting, a pursuit that perfectly combines her passion for riding with the community spirit of the rural world. Her connection to the field-to-fork process is equally hands-on; an avid clay and game shooter, she has gained a deep appreciation for the ethics and sustainability of game meat.

Through her platform, The Country Weekender, Cara shares her journey as she explores the best of British rural life. To her, the Great British Farm Fest is the ultimate celebration of this community—bringing together farmers, huntsmen, gamekeepers, and falconers.